They would then print on ordinary office paper. After mixing it with ink, the team would fill ink cartridges with the special blend. ![]() They also provided funds to pay for technicians to work on modifying the printers. It soon became clear that they needed a technology partner and approached Samsung, which contributed laser printers and ink cartridges. They took the embossing powder to Dr Nopparat Plucktaveesak, head of the Department of Chemistry at Thammasat University’s Faculty of Science and Technology. In a first step, they looked at embossing pens and embossing power that could be obtained at a reasonable price. This was the start of the corporate social responsibility (CSR) project ‘Touchable Ink’. He and his team started working on a Braille embosser for the home that wouldn’t cost a fortune. Creative director Satit Jantawiwat wanted to find a way to solve these problems. ![]() ![]() ![]() What they found shocked them: Not only are braille printers so expensive that most people can’t afford them, the heavy paper that is required often results in bulky documents and books, which is also less than ideal. One team studied the communication needs of the visually impaired. Walter Thomson in Bangkok has made it a habit to study customers’ needs even if the teams are not working on a specific project for a client.
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